So What is “Positive Priming ? “

“Positive Priming” is the psychological concept we developed during our various sales experiments, which essentially describes how the way a person experiences a service (e.g. a visit to the dentist, or a car mechanic, or indeed a cosmetic surgery  procedure) is largely influenced by how they EXPECT to experience the service (in terms of positive or negative).

So in real terms… if a business has many positive reviews, a person is more likely to expect to have a good time and will indeed enjoy a better time. Likewise, a person who has seen bad reviews will be on the lookout for things to complain about.

‘Priming’ is a very powerful, very unique and very compelling concept because your services can directly improve the level of “positive priming” done for your clients/ customers, thus making your clients feeling much more comfortable…

SEE EXAMPLE of  “Positive Priming” Above